In a word, Yes! Publishing a newsletter as a part of the marketing campaign for your internet business, can increase the potential profit from existing customers becoming long term buyers. Newsletters give us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource, the previous customer. If you want to keep customers, a newsletter is a must. If you don't have a newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers.
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