Because of the anonymous nature of the internet people are generally more skeptical when it comes to doing business online. Owing partly to internet scams sensationalized by the media and to bad personal experiences online, people are less likely to trust a party whom they've never met in person.
As an internet business owner, you face the challenge of building trust and loyalty without the benefit of a physical handshake, a face to face meeting, or even a smile. To this end online forums can provide an excellent way to build meaningful relationships with people and attract new customers......
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